Anisha Arora

Anisha Arora is an Assistant Professor, academic author, and research scholar at the University Centre for Research and Development, Chandigarh University. She holds a Ph.D. (pre-viva completed) in Commerce with a specialization in Marketing, along with an MBA in Marketing, M.Com, and B.Com (Honours). Her academic and professional journey reflects a deep engagement with digital transformation, sustainable development, social media strategy, and marketing analytics. She has contributed extensively to academic literature through multiple Scopus-indexed and peer-reviewed book chapters and journal articles, exploring emerging areas such as influencer marketing, virtual reality in tourism, green supply chains, and women entrepreneurship. Anisha also serves as a peer reviewer for internationally reputed journals under publishers like Elsevier and Springer, and is actively involved in editorial roles for forthcoming academic volumes. In addition to her research, she has guided fellow scholars in topic selection, data analysis, and academic writing. Her prior experiences in accounting coordination and content development further add a practical dimension to her academic insights. With a passion for fostering innovation in research and education, Anisha continues to contribute meaningfully to both academic scholarship and student learning.